Alberta traffic enforcement agencies, ramping up their efforts in anticipation of the long-weekend.
James Stiles, Deputy Director of Alberta Sheriffs Traffic Operations says Highway 63 is considered a priority for the three-day blitz.
After a recent enforcement spree uncovered a concerning trend along the infamously dangerous route.
In the wake of a fiery crash that claimed seven lives, 663 tickets were handed out in only four days.
" It's very concerning to us, we want people to get the message not only on Highway 63 and 881 and other areas around Fort McMurray, but also around the rest of the province, roads aren't jumping out and grabbing people and injuring them and killing them, its all attributed to driving behaviour, " said Stiles.
The holiday blitz will see officers conducting enforcement through-out Alberta, focusing on reducing impaired drivers, speeders and distracted driving.