Fort McMurray Forum

In the wake of a series of high profile spills, the country's pipeline industry is trying to win back confidenc.

Yesterday the Canadian Energy Pipeline association announced Integrity First, an industry-wide initiative that it says will improve pipeline safety and environmental and social performance.

The program has been in the works for years, and focuses on four key areas: prevention, emergency response, reclamation and dducation.

The CEPA says its members averaged three "significant" spills a year between 2002 and 2011, and that the program will help them reduce that to zero.